Hello, collective “We!”

Welcome to the Every Kid Sports We Playbook.

The intention of the We Playbook is to provide you, the powerful, collective “we” in “We pay. Kids play,” shared resources to support a successful outcome. If there’s anything else we can provide, please let us know.

The “We” Playbook Timeline

A helpful calendar of communication the “We” will use to get the word out.

To make things as simple and straightforward as possible, we’ve provided a calendar of communications for you. You can download email copy, social media post images, and copy a suggested post message, directly from here. Our intention with this is to create a coordinated communication plan that easily accessed and actionable. If for whatever reason this isn’t the case, please let us know!

Between March 17 and March 19, please post:

Post Image

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Please post this image to your social media accounts:

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Suggested Post Message

We’re supporting the Every Kid Sports We pay. Kids play. national campaign. Please join us in helping all kids experience the positive benefits of playing. @everykidsports #wepaykidsplayDonation Link:https://donate.everykidsports.org/wepaykidsplay

Between March 24 and March 26, please post:

Post Image

Download Image
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Please post this image to your social media accounts:

Download Images

Suggested Post Message

We’re supporting the Every Kid Sports We pay. Kids play. national campaign. Please join us in helping all kids experience the positive benefits of playing. @everykidsports #wepaykidsplayDonation Link:https://donate.everykidsports.org/wepaykidsplay

Between April 7 and April 9, please post: 

Post Image

Download Image
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Suggested Post Message

We’re supporting the Every Kid Sports We pay. Kids play. national campaign. Please join us in helping all kids experience the positive benefits of playing. @everykidsports #wepaykidsplay

Donation Link:https://donate.everykidsports.org/wepaykidsplay

Between April 21 and April 23, please post: 

Post Image

Download Image
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Suggested Post Message

We’re supporting the Every Kid Sports We pay. Kids play. national campaign. Please join us in helping all kids experience the positive benefits of playing. @everykidsports #wepaykidsplay

Donation Link:https://donate.everykidsports.org/wepaykidsplay

Primary messaging.

About the Every Kid Sports National Fundraising Campaign.

Kids across the nation are suffering without their sports. The need for youth sports financial support coming out of the pandemic will be greater than ever. Our “We pay. Kids play.” National Campaign intends to generate the resources necessary to get kids from low-income families reconnecting, reengaging, and recovering through participation in youth sports.

We have a goal of generating $10 million by September 2021, which allows us to grow our existing national presence, reaching far more kids.

We encourage multi-sport participation in youth sports.

Pros of multi-sport participation
Minimizes burnout – once the passion is gone, it’s difficult to get it back. Multi-sport participation helps to fuel “a love of the game.”
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Develops a number of skill and fitness components – agility, balance, coordination, strength, and endurance are fundamental elements of being an athlete.
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Develops well-rounded kids – provides access and exposure to different coaches, different communities, different environments, and different challenges–more mirroring life.

Source Contribution: NSR

Our main messages.

We help kids from low-income families play youth sports by paying registration fees.
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We encourage multi-sport participation by funding four seasons of play per year, per kid.
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We support kid-choice-making sure kids have the choice to play the sports they’ve dreamed of playing.
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Cost is the number one barrier that keeps kids from playing youth sports. Let’s level the paying field to playing youth sports.

Every Kid Sports videos.

“We pay. Kids play.” video.

This video outlines the key elements of our tagline, “We pay. Kids play.” It’s less than :30 and has an appropriate soundtrack!

get the link

Sports Comeback video.

We created this video at the onset of the pandemic. Share it to grow the “We” and to prepare for when sports come back.

get the link

Additional assets.

Every Kid Sports logos.

Download a folder of our Every Kid Sports logos. For usage questions, please contact Arch at [email protected].

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Marketing collateral.

Download a folder of our Every Kid Sports marketing collateral. For co-branding opportunities, please contact Bob at [email protected]!

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The Every Kid Sports deck.

Click the button below to download the Every Kid Sports presentation deck. For a full understanding, please contact Bob at [email protected]

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