Vol. 4, August 2024
Hi , welcome to the August issue of the Lineup! In this month’s issue, we’re going to explore:
- Unique approaches to advertisement during the 2024 Paris Olympics
- The effects participating in youth sports can have on your mental health from childhood all the way through adulthood
- Introductions to some new faces on the Every Kid Sports team and a new fundraising campaign
- A family that has access to sports thanks to our supporters
Enjoy this content and please don’t hesitate to reach-out with suggestions on anything you’d like to see in future issues.
– James Suri, Marketing Director, Every Kid Sports
Field notes.
A new approach to Olympic advertising: Hyundai’s “It’s OK” campaign
Discover how Hyundai Motor America’s “It’s OK” campaign for the 2024 Paris Olympics sheds light on the struggles young athletes face between obligation and enjoyment in sports. This powerful and thought-provoking ad moves away from Hyundai’s usual comedic style, addressing the issue of forced participation and emphasizing the importance of finding joy and balance in life—an approach that promises to resonate deeply with viewers. Dive into the full article to learn more about this impactful shift in Olympic advertising:
DICK’S Sporting Goods
“Big Moments” campaign
DICK’S Sporting Goods’ “Big Moments” campaign, launched during the 2024 Paris Olympics Opening Ceremony. This initiative, tied to an exclusive partnership with Team USA and LA28, emphasizes the joy and triumph found in everyday sports, encouraging viewers to celebrate these inspiring stories. Read the full article to explore how DICK’S is shining a spotlight on youth sports and engaging communities across the country:
The Score.
The link between continued sports participation and mental health
Explore the lasting mental health benefits of staying active in sports through adulthood. A recent study published in the Sociology of Sport Journal reveals that individuals who played sports until age 18 experience fewer symptoms of depression and anxiety. Read the full article to discover how continuous sports participation can enhance mental well-being, supported by personal stories that illustrate these positive effects:
The Anxious Generation
Over-structuring by adults is contributing to a rise in anxiety and dysfunction among today’s youth. According to Jonathon Haidt, Ph.D., in his book “The Anxious Generation,” excessive control by parents, teachers, and coaches, alongside the impacts of social media, are major factors in this troubling trend. Dive into the full article to understand the negative effects of adult over-structure on children’s mental health and the importance of fostering independence and resilience in young people:
Player profiles.
You’re helping to facilitate real sports experiences
Access to sports changes lives. Read our latest testimonial starring Landen and Tavi who got to play T-Ball this Spring thanks to support through the Every Kid Sports Pass!
Team updates.
New faces
We’re excited to welcome three new professionals to the Every Kid Sports team. Sanjiv Prabhakaran joins as Board Member/Technology Advisor, Matt Greene as a Board Member/Fundraising Committee Chair , while Adam Barbato joins our office staff, heading up Business Development. Learn more about our team https://everykidsports.org/team/ and our board https://everykidsports.org/board/
Sanjiv Prabhakaran
Matt Greene
Adam Barbato
Meet joy!
Our newest fundraising campaign, “Meet joy!” is inspired by the universal experience of joy from playing. Joy and play are fundamental necessities for living, and participation in youth sports is a source of so much of it. Meet joy today:
Get in the game.
Interested in helping kids develop through sports?
The Mission and Vision of Every Kid Sports
Our mission is to find and facilitate the funding that helps kids from income-restricted families participate in youth sports so they, too, can experience the positive benefits of playing.
Our vision is to widen the current youth sports participation model so it includes kids from income-restricted families, providing every kid an equal opportunity to play youth sports, regardless of socio-economic status.
