Vol. 10, February 2025
Hi , welcome to the February 2025 issue of the Lineup! In this month’s issue, we’re going to explore:
- Empowering Girls in Sports – From US Sports Camps’ Girls are the
- Future of Sports campaign to Dove & Sports Illustrated’s Sports re-Illustrated magazine, we’re celebrating initiatives that boost confidence and opportunities for young female athletes.
- A Game-Changing Helmet Initiative – The Denver Broncos Foundation, Riddell, and CHSAA are providing over 15,000 smart helmets to every Colorado high school tackle football program at no cost.
- The Spring 2025 Every Kid Sports Pass – Applications are open until March 5 to help families cover youth sports registration fees, thanks to our incredible partners making play possible.
- Behind the Scenes & Youth Leadership – See kids in action with their Every Kid Sports Pass, and learn how to nominate a young changemaker for the Billie Jean King Youth Leadership Award
Enjoy this content and please don’t hesitate to reach-out with suggestions on anything you’d like to see in future issues.
– James Suri, Marketing Director, Every Kid Sports
Field notes.
Girls are the Future of Sports
US Sports Camps (USSC) is launching Girls are the Future of Sports, a campaign running from February 5 to March 31 to celebrate and empower young female athletes. Led by Olympic gold medalist Michelle Carter, the initiative includes an Interview Spotlight Series featuring influential women in sports and over 600 all-girl camps designed to build confidence, leadership, and skills. Learn more in the article here:
Sports Re-Illustrated
Dove and Sports Illustrated teamed up to spotlight young female athletes breaking barriers in sports with a special edition magazine, Sports reIllustrated, which launched online on February 3 and appeared in Sports Illustrated’s March issue.
Featuring 10 inspiring athletes—including 10-year-old wrestler Honor Smoke, the youngest to appear on a Sports Illustrated cover—the campaign aimed to shift the focus from body image to confidence and ability in sports.
With support from top female athletes like Venus Williams and Sabrina Ionescu, Dove reinforced its mission to empower girls to stay in sports and embrace their strength. Check-out this article to learn more:
The Score.
Denver Broncos: All in. All covered.
The Denver Broncos Foundation, in partnership with Riddell and CHSAA, has launched ALL IN. ALL COVERED., a historic initiative donating over 15,000 Riddell Axiom smart helmets to every high school tackle football program in Colorado at no cost. Spanning four years, this program prioritizes student-athlete health, safety, and equitable access to the sport while showcasing the Broncos’ commitment to youth sports and community impact. Learn more at allinallcovered.com and check-out the video below.
The Spring 2025 Every Kid Sports Pass.
Do you know someone who needs help paying their youth sports registration fees? The Spring 2025 Every Kid Sports Pass is open every morning at 10AM Pacific Time. The application will be open until March 5th so be sure to spread the word to others you think could use assistance!
Celebrating Our Partners Making Play Possible
Thanks to our incredible partners, the Spring 2025 Every Kid Sports Pass is helping thousands of kids nationwide access the joy of sports. From national supporters like The DICK’S Sporting Goods Foundation and Scotts Miracle-Gro to regional champions like the Denver Broncos Foundation and the Philadelphia 76ers, these organizations are breaking down financial barriers and ensuring every kid gets a chance to play.
Learn more about the amazing impact of our partners and how you can support the movement, here:
Behind the Scenes.
Real kids. Real footage.
Real joy!
In our new behind the scenes series, we get the opportunity to see how kids who receive an Every Kid Sports Pass are growing, learning, practicing, celebrating, and most importantly having fun! Check-out the video!
Billie Jean King Youth Leadership Award
Do you know an exceptional young person between the ages of 15 and 24 who is using sport to make a difference in their community? The Billie Jean King Youth Leadership Award recognizes youth leaders committed to creating change through the power of sport. With grants of up to $10,000, a year-long leadership development program, and national recognition, this award equips youth with the tools and platform to expand their impact. Help a youth leader in your life shine—begin the process of nominating them today!
Click the button below for details and to sign up for weekly updates, get tips from past honorees, and preview application questions.
Get in the game.
Interested in helping kids develop through sports?
The Mission and Vision of Every Kid Sports
Our mission is to find and facilitate the funding that helps kids from income-restricted families participate in youth sports so they, too, can experience the positive benefits of playing.
Our vision is to widen the current youth sports participation model so it includes kids from income-restricted families, providing every kid an equal opportunity to play youth sports, regardless of socio-economic status.
