Vol. 3, July 2024
Hi , welcome to the July issue of the Lineup! In this month’s issue, we’re going to explore:
- The hidden motivations behind the growing commitment to youth sports
- The financial shifts effecting grassroots sports
- Unique partner spotlights
- An exclusive radio interview with our Executive Director, Eleana
- A few of the kids you’ve given access to sports to
We’re sure you’ll enjoy this engaging and informative read!
– James Suri, Marketing Director, Every Kid Sports
Field notes.
Unpacking the parental value of youth sports
Curious about the real reasons behind the growing commitment to youth sports? In this insightful read, the author dives into why parents willingly invest so much time and money, uncovering lesser-known motivations like peace of mind and community bonding. Explore how youth sports shape family culture and provide a structured way to engage with our children, all while navigating the complexities of modern parenting:
A Call for grassroots revival
Explore the hidden costs of the $15 billion youth sports industry and its shift from grassroots leagues to for-profit programs. This article reveals the impact on lower-income families and community sports. Learn how crowdfunding and social media can democratize youth sports, empowering fans to support young athletes.
Partner spotlight.
Scotts Summer of Soccer Fest
We are excited to announce our multi-year partnership with The Scotts Miracle-Gro Company! Together, we’ll support kids from income-restricted families through The Every Kid Sports Pass, funding youth sports registration fees and expanding access to green spaces. Scotts’ generous grant will help approximately 800 kids in Columbus, Phoenix, and Philadelphia. To kick off, Scotts hosted a Soccer Field Day with Columbus Crew athletes, bringing over 60 kids together to play and thrive. Read more in our full announcement.
Mattel and Sue Bird partner with Every Kid Sports
On July 16th Mattel and Every Kid Sports celebrated the launch of the Sue Bird Barbie Role Model doll. To support the launch, Barbie donated $10,000 to Every Kid Sports. The collaboration highlights the importance of youth sports in shaping family culture, promoting community bonding, and providing a structured engagement for children. Read more in this piece by People:
The Score.
Our Journey – Radio Interview
Listen to our Executive Director, Eleana Fanaika as she discusses the journey Every Kid Sports has been on growing from a local to national nonprofit. As featured on KPOV:
Fall Pass Opening Day
The 2024 Every Kid Sports Fall Pass application opened on July 23rd. Thanks to all of our generous donors and sponsors for helping get kids playing this Fall. Learn more about the Every Kid Sports Pass here:
Player profiles.
Get in the game.
Interested in helping kids develop through sports?
The Mission and Vision of Every Kid Sports
Our mission is to find and facilitate the funding that helps kids from income-restricted families participate in youth sports so they, too, can experience the positive benefits of playing.
Our vision is to widen the current youth sports participation model so it includes kids from income-restricted families, providing every kid an equal opportunity to play youth sports, regardless of socio-economic status.
